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Content strategy covers the entire life cycle of content. From the creation of content to the maintenance and even retirement. Not very many people take the time to think strategically about their content, they just design a web site and start writing. The very first thing you have to do is decide what you want to achieve with your blog. Different small businesses will have different objectives.
Here are some questions to help you define that objective:
Do you want to drive foot traffic to your shop?
Do you want to increase sales/leads?
Do you want to attract prospects in a certain geographic area?
Do you want to educate prospects about customers about what you do?
Do you want to update customers about what’s going on with your brand?
Do you want to build a brand?
Keep in mind that you can have two or three objectives, but any more than that and your blog will be unfocused.
Need help with your Content Strategy? Before you can find a solution, you need to identify the problem. Web Strategy Plus offers a free consultation and web strategy report to help you identify the areas of your marketing plan that need improvement. Learn More